Elevating the Blog experience
Role:
Sr. Design Manager
As the brand evolved, the need to showcase content in a new way was desired. I established the strategic journey and vision with an overall goal to elevate the experience, engage users and provide intuitive pathways forward. These pathways have laid a solid foundation for design excellence.
Competitor Research
Analyzing competitors provided valuable insights into industry standards and opportunities for improvement in the FitLife app's onboarding process.
ServiceNow
Strength:
Visually appealing
Intuitive navigation
Weaknesses:
Too many highlighted sections
Time consuming to scroll through
Hubspot
Strength:
Organized and grouped well
Intuitive navigation
Weaknesses:
Crowded and overloaded
Inconsistent styles
Zendesk
Strength:
Intuitive article details
Easy to navigate
Weaknesses:
Overwhelming for beginners
Content overload
User Flow / IA
This flowchart illustrates the journey a user can take once they land on the homepage, from beginning to category content to the individual articles and down to the engagement sections of a subscription or demo.
PROBLEM STATEMENT
Blog content was disparate, inconsistent, and hard to navigate. This lead to inefficiencies and negative impact to the overal user experience.
SOLUTION
To drive design innovation and elevate user experience, I led a transformative initiative that optimized key areas of the design process. By building a high-performance team, conducting comprehensive user research, and defining a clear strategic vision, we implemented a centralized service model. This approach streamlined operations, resulting in significant improvements in efficiency, quality, and overall user satisfaction.
0-100% adoption
By Q3 2024, all customer facing design work used the established designs and templates, ensuring consistency and quality.
100+
articles published leveraging the 4 templates, with 10 new components developed from the new design system.
20%
Engagement rate in the first fold of page, adding to volume of traffic driven into articles and building readership of content.